Install and activate the Site Kit by Google plugin, then click on the Start Setup button. On top of analytics, this plugin pulls data from other services provided by Google, like Google Search Console, Google AdSense, and PageSpeed Insights allowing you to build a nice dashboard based on Google as your data source. This free plugin connects Google Analytics to your WordPress site in just a few clicks but that’s not all. If you’d like to add Google Analytics to your WordPress site, Google has got you covered with a simple yet powerful plugin: Site Kit by Google. To do this, we recommend two plugins: Site Kit by Google This method saves you from having to edit your website’s code. The simplest way for most WordPress users to add Google Analytics to their sites is with a Google Analytics WordPress plugin. If you don’t, head over and create one first, then come back for your next steps.ġ. In each case, we’ll assume you already have a Google Analytics account set up. If you’re trying to gather data about your users, here are different ways you can connect Google Analytics to your WordPress site. □ □ Click to Tweet How to Add Google Analytics to WordPress (4 Possible Methods) Check out this guide to learn different ways to connect GA with WordPress. Google Analytics is the standard when it comes to web analytics tools □ Yet many WordPress users struggle to add it to their site. Fixing problem spots and applying the best marketing techniques for your site can lead to increases in traffic, conversions, and revenue. How you apply the knowledge you gain from Google Analytics is where the value is. If you’re running an ecommerce site, the Conversions report is also helpful for tracking sales and revenue.Īs you can see, it’s not always the numbers themselves that are important. Pinpointing poorly-performing content and pages with high bounce rates may help you improve problem areas. User Experience (UX) auditing. User behavior flows can reveal problems with your navigation or site design.With analytics, you can create subgroups for targeted marketing. Audience segmentation. Understanding your audience is key to effectively communicating with them to encourage conversions.You can then focus the bulk of your efforts and budget on the methods that produce the most results. Inbound marketing. Knowing where your traffic is coming from tells you which marketing strategies are working and which ones are falling flat.Increasing pageviews and traffic is a matter of creating more of the type of content that resonates best with your audience (here’s how to get started with keyword research and how to optimize for SEO). By considering your most popular posts, pages, products, or other content, you can determine what your visitors like most. Four key areas that are relevant to any type of site include: If you know how to put them to good use, analytics can be valuable to many different aspects of your website. Why Analytics Matter to Your WordPress Site To find out about Google’s latest version of Google Analytics, check out our guide to GA4. This can help you improve your site in many ways. There’s a lot to see and learn in your Google Analytics dashboard. Bounce, click-through, and conversion rates.Which pages visitors view and for how long.Where your visitors come from (e.g., organic search, social media, etc.).Your visitors’ ages, genders, and locations.How many people visit your site over time.
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